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Duran Duran Helped Redefine MTV

 

 

Today's viewers would never know it, but there was a time when MTV was about the music. It started with snippets of concerts and the oddball experimental video, but later spawned an entire industry. (Kids, imagine if YouTube was on television... and only played really popular people.)

 

Many artists have been credited with helping push MTV on certain directions, but one band above all else arguably pushed MTV into the realm of storytelling: Duran Duran. The band so nice they named it twice (okay, it's actually named for the villain in Barbarella) embraced outrageously expensive videos early and often. Working with visionary director Russel Mulcahy, the band frolicked around the world in a series of short films that mesmerized teens.

 

The band released numerous hits while generating controversy for videos considered too hot for daytime MTV. Among the bans: "The Chauffeur," which included two women dancing and kissing; and the bands extremely popular song, "Girls on Film," which the band argued was a satire of over-the-top women's sexuality. (Example: Two women in negligees pillow fighting atop giant candy canes... covered in whipped cream.)

 

MTV agreed to show an edited version of the Girls on Film video during the day, reserving the longer, more sexualized version for "after hours." The only way to see The Chauffeur was to find a rare video collection that included all of the banned versions. (You can easily find it on YouTube today. Again, different time, kids.)

 

Here's the censored - but still NOT SAFE FOR WORK - version of Girls on Film.

 

 Girls on Film (Daytime version - NOT SAFE FOR WORK)

 

 

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